Nowadays, the advertising market is divided between a handful of global companies whose motives and interests run contrary to our own.
When it comes to using these companies’ services, we’re forced to play along with the rules and terms they dictate. In doing so, we’re unknowingly giving away control over our personal data. We believe that users who want to protect their privacy must remain anonymous – and those who’re ready to share their data, deserve a fair reward.
As of today, decentralized systems like blockchain make it easier to maintain confidentiality. A decentralized Web 3.0 protocol, for its part, is a breath of fresh air to online privacy.
Overview
Web 3.0 Metaverse Monetization Platform that aggregates Metaverse ads with Indoor and Outdoor ads in the real world.
The protocol design offers some distinct advantages to address the issues of outdated advertising networks. While being extremely cost effective, Virtual ads protocol comprises interoperability, immutability and brand reputation protection in the Metaverse space all together
Standards & Interoperability
Brands and the DOOH-VDOOH market players should create the economic model where everyone benefit from using the aggregation standard of advertising in Metaverses. As soon as the economic incentives will be created, all the participants will be able to benefit by shifting to the open model.
The Virtual Ads mission is to create this Web 3.0 standard. Tech entrepreneurs will be able to develop and test business models for ads aggregation in Metaverses, so they could supplant the best existing cost-effective business models due to the network effect.
Can we imagine today's online world with only one Metaverse? We don’t think so.
In Virtual Ads, we see Metaverses as an interoperable meta space composed of multiple virtual universes where the blockchain technology serves as a coordinating mechanism in this complex, interconnected ecosystem.
Virtual Ads is the advertising protocol that aggregates the open Metaverse and real world interfaces, allowing them to interact with other systems and products without any access or implementation restrictions
Do you remember the days when you had to go to an ad agency so you could go over ad content or legal and payment formalities in person? This process would go on for months.
With the technology advancing, the whole procedure has reduced to the advertiser simply agreeing to the offer terms.
However, it does not give the client any guarantees as the offer can be changed unilaterally.